Omnichannel approach
Encourage the adoption of digital tools to strengthen local omnichannel strategies and promote nearby consumption.
Reducing digital inequality
Support independent retailers and artisans in overcoming the digital divide through better access and use of technology.
Smart city integration
Smart City projects should include tools that transform physical shops into interactive and connected retail spaces.
Training and support
Help retailers and small businesses understand and embrace digital transformation through structured training and support initiatives..



